About Felicity · Felicity Reif

Biography

Hey there, I'm Felicity. It's a pleasure to meet you!

I’m a multi-talented web developer, video and creative specialist, UI and UX designer with focus on a11y.

I graduated from Southern New Hampshire University, where I earned a dual-B.S. degree in Business Studies and Computer Information Technology. I also minored in Digital Media Video Production.

Programming and scripting are some things I enjoy doing, in addition to designing graphics (illustrations, logos, wireframes) and websites, and video editing and compositing (and just film production as a whole).

In short, I love technology, film, and design, and I've always been fascinated in fusing different technologies together.

With the limited free time I have, I enjoy being with my wife and kitty, catching up on what's happening in the MCU, and going down Wikipedia rabbit trails. I also play piano and some guitar, and go on many photography journeys with my wife just for fun or to try out new technology (also for fun). Finally, I also fiddle around with my computers, experimenting with new software and different approaches to being productive.

Professional Info

Interests

Filmmaking and cinematography
Design, animation, and motion
Organizing information and assets
Systems architecture and automation
Programming, architecting, and scripting

Soft skills

Leadership
Teamwork
Collaboration
Writing
Hard-work ethic
Honesty
Problem solving
Detail-oriented
Organized
Fast learner
Self-taught
Time Conscious
Communication
Critical Thinking

Technical Skills and Certifications

While I've got you here, I might as well list off the software and technical skills I have. In my portfolio I list the tools I used underneath each project's title.

Experience	Programming	Video + Design	Enterprise
18+ years	HTML, CSS, WordPress, Dreamweaver	After Effects, Premiere Pro	Microsoft Word, Excel, PowerPoint; Ubuntu, Windows
15+ years	PHP, JavaScript, jQuery, SASS, LESS	Adobe XD, Photoshop, Illustrator, Lightroom	Google Docs, Sheets, Slides; Google Workspace Admin; Microsoft 365 admin, Windows Server
10+ years	Visual Studio Code, node.js, NPM	DaVinci Resolve, Figma, Affinity Photo, Affinity Design, Blackmagic Fusion, Cinema4D	Notion, Slack, Teams, AppScript
5+ years	React.js, Next.js	Final Cut Pro	Workfront, Monday.com
3+ years	ChatGPT		ClickUp, Float
1+ years	Claude Code

Southern New Hampshire University, Manchester, NH

Bachelor of Science in Business Studies May 2018

Majored in Computer Information Technology
Minored in Digital Media Video Production

2025 48 Hour Film Project Audience Choice Award

Earned the award for (h)it girls, a short film I produced, edited, shot, and helped direct.

2018 SNHU Outstanding Student

Bachelors of Science, Business Studies, Computer Information Technology Department

2016 Grassroots Award, New England Music Awards

Earned the Grassroots Music Award for the production of the web reality TV series A Day in This Life.

Head cinematographer
Motion graphics editor
Co-director and technical director

Work History

Web Developer at SiteCare, LLC

Oct 1, 2023 - Present

Deliver same-day work across ~14 client sites per week; multiple scoped tasks daily (often within hours).
Maintain and improve WordPress/WooCommerce sites at high volume with an emphasis on stability, UX polish, and accessibility.
Build modern Gutenberg/block-theme solutions and reusable components to speed delivery and keep sites maintainable.
Develop custom plugins/themes and internal utilities (Node, Alfred, automation, AI-assisted workflows) to reduce manual work and increase consistency.
Lead “from red to green” accessibility cleanups: remediate audit findings; validate with VoiceOver and Lighthouse; reduce recurring errors.
Support team success through documentation, training, onboarding, and clear written communication.

Senior Web Developer at Arena Mail + Digital

Apr 1, 2022 - Sep 1, 2023

Built and maintained 300+ WordPress landing pages, marketing sites, and e-commerce experiences.
Created a reusable build platform that reduced typical site delivery time from 7 days to 2 days.
Modernized development practices around Gutenberg and block themes to improve maintainability and speed.
Developed internal utilities with React and Apple Shortcuts to streamline production workflows.
Improved delivery quality through process, documentation, and cross-team training (dev, sales, exec stakeholders).
Introduced and implemented a GitHub-based CI workflow to reduce regressions and standardize releases.
Migrated 150 sites from custom servers to Kinsta hosting.

Media Services Technician at Southern New Hampshire University (SNHU)

Dec 1, 2018 - Sep 1, 2021

Facilitated and managed online and on-location webinars and events using Zoom and Teams.
Installed and programmed classroom automation systems using Extron technologies.
Wrote scripts to migrate on-premise video server and database to Microsoft Stream.
Directed & filmed campus b-roll featured in TV and online campaigns worldwide.
Directed, filmed, and edited commencements with thousands of students across four ceremonies.

Student Video Editor — Media Services at Southern New Hampshire University (SNHU)

Dec 1, 2015 - May 1, 2018

Created motion and still graphics; edited video projects from scratch; collaborated with the team to establish consistent visual identity.
Built a post-production pipeline to improve organization, findability, and progress tracking for editors.
Supported a wide range of projects including commencement media, marketing videos, and informational materials for classroom tech.
Helped define quality guidelines for release to raise overall production value.

Co-founder and Director of Technical Operations at No Silence Media

Jul 1, 2013 - Sep 1, 2016

Directed and led technical operations as the org expanded from software solutions into VFX and software solutions for clients.
Designed the company website and built workflows/pipelines/custom solutions to create, organize, and complete projects.
Designed websites and marketing campaigns that helped clients grow online viewership, social presence, and Kickstarter outcomes.
Directed and co-directed creative film projects (corporate presentations, festival recordings, music videos, feature films).

Founder and Creative Director at Nysics Media LLC

Jul 1, 2005 - Nov 1, 2021

Ran a boutique studio delivering fast-turn creative for wedding and political clients, balancing craft with tight deadlines.
Owned projects end-to-end: coordinating shoots, directing, cinematography, editing, and client delivery; hired assistant camera operators as needed.
Produced ads and campaign work with turnaround as fast as 23 hours, including multi-variant ad sets.
Built internal systems for organizing assets and marketing materials (Notion) and created custom apps/tools (PHP, JavaScript, AppScript).
Designed brands and visual systems; executed motion/VFX work (After Effects, Cinema4D) across music videos, ads, and films.